Media.net Review: Is It the Best Alternative to Google AdSense for Publishers
Alladsnetwork.web.id - We have reviewed a number of contextual ad networks
& Media.net scored as the best network outside of Google AdSense.
Many smaller ad networks have a huge fall off, to where if you earned 50
cents or a dollar a click with Google AdSense, you'd see nickle and
penny clicks. Thankfully Media.net
is nothing like that & they are perhaps the best network at
competing with AdSense on a CPM basis. Their interface is quite easy to
use, both in terms of creating & customizing new ad units and in
tracking performance reports.
Applying
Application only takes a couple minutes. Account approval may take 4
or 5 business days to about a week. Once your account is approved, each
additional site you submit must also be approved, but your account
representative can help with that and getting additional sites approved
should take a day or less.
They have high traffic quality standards and manually review all
sites to help maintain network quality. They require English as your
primary language & that your site receives the majority of its
traffic from the United States, Canada, and the United Kingdom. Other
publisher requirements are posted online. Their terms of service are
published at media.net/legal/tos and their program guidelines are
published at media.net/legal/programguidelines.
Earnings Payout
Media.net pays on a Net-30 basis and has a $100 minimum earning threshold.
You can select Paypal or bank wire transfer as your payment method.
RPM / CPM Rate
The earnings potential for any ad network is driven by
- the depth of the ad network
- the relevancy of the ads
- how tightly ads can be integrated to fit the theme of the site
- the commercial appeal of the publisher's topic
Ad Network Depth
Since Media.net leverages the Yahoo Bing Network, it has significant ad depth inside the United States. Shortly after its launch in 2012, Media.net CEO Divyank Turkhia stated: "Media.net has contextually optimized over $200 million worth of internet traffic." 6 months later their ad network already had over 2.5 billion pageviews.
Since Media.net leverages the Yahoo Bing Network, it has significant ad depth inside the United States. Shortly after its launch in 2012, Media.net CEO Divyank Turkhia stated: "Media.net has contextually optimized over $200 million worth of internet traffic." 6 months later their ad network already had over 2.5 billion pageviews.
While the earnings from Media.net are typically not vastly better
than AdSense, they may be quite close to par and tend to outperform
networks like Chitika, particularly when the published content is tied
to a high value topic where pay per click (ppc) prices are significant.
The cost per click (cpc) will vary across networks and topics, but in my
experience the gap between AdSense and Media.net is far less than the
gap between Media.net and networks like Chitika or the in-text ad
networks like Infolinks, Kontera & Vibrant Media IntelliTXT. I've
even seen some cases where Media.net outperformed AdSense on some
topics. You don't have to chose one or the other though, as Media.net
ads can be used in conjunction with AdSense ads on the same site.
Ad Relevancy
Publishers who have had experience with the (now defunct) Yahoo! Publisher Network may recall the ads in Yahoo!'s old network were not particularly relevant. Ads in the Yahoo! Publisher Network lacked relevancy in part because Yahoo! placed excessive weight on the CPC which the advertiser was willing to pay. That in turn led to substantially lower ad clickthrough rates (CTR). And when some of the top paying advertisers like Vonage lowered their bids, ultimately that led to drastically lower RPM.
Publishers who have had experience with the (now defunct) Yahoo! Publisher Network may recall the ads in Yahoo!'s old network were not particularly relevant. Ads in the Yahoo! Publisher Network lacked relevancy in part because Yahoo! placed excessive weight on the CPC which the advertiser was willing to pay. That in turn led to substantially lower ad clickthrough rates (CTR). And when some of the top paying advertisers like Vonage lowered their bids, ultimately that led to drastically lower RPM.
The good news with Media.net is it puts ad relevancy front and
center. This leads to a high level of user engagement with the ads,
which in turn drives a much better yield for publishers at a better RPM
rate. Their ads have a 100% fill rate and use page level precision
targeting.
Media.net is primarily a contextual ad network. Select publishers may
be invited to sign up for the premium display advertising partnership
Media.net has with Google, to complement the contextual ad performance
with display ads. By leveraging ad retargeting features, display ads can
help put a floor under the earning potential of pages covering topics
of limited commercial appeal. Media.net also has mobile-specific ad
units.
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Ad Integration
When a person sets up AdSense ads or other contextual ads on their site, there's a bit of a sense of "you're on your own." Worse yet, there is often a bit of a conflict between the recommendations from the AdSense team and the search quality team at Google.One of Media.net's big points of differentiation is they have a team of over 450 employees who work on the product and help publishers better integrate the ads into their websites, including making the ad units really match the look and feel of the site. On some higher revenue sites Media.net will help create custom ad units. For instance, on TheStreet.com here's an example of an ad unit.
When a person sets up AdSense ads or other contextual ads on their site, there's a bit of a sense of "you're on your own." Worse yet, there is often a bit of a conflict between the recommendations from the AdSense team and the search quality team at Google.One of Media.net's big points of differentiation is they have a team of over 450 employees who work on the product and help publishers better integrate the ads into their websites, including making the ad units really match the look and feel of the site. On some higher revenue sites Media.net will help create custom ad units. For instance, on TheStreet.com here's an example of an ad unit.
Even smaller sites will see a significant amount of effort spent on
testing optimizing ad colors & ensuring the ads match the look and
feel of the site. The customer service is really one of the areas where
Media.net shines best.
ad sizes
Media.net offers a variety of ad unit sizes.
Media.net offers a variety of ad unit sizes.
- most popular sizes: 336x280, 300x250, 728x90, 600x250, 160x600
- horizontal sizes: 728x20, 600x120, 468x60
- vertical sizes: 120x600, 120x300, 300x600, 160x90
- square: 200x200, 250x250
- rectangle: 180x150
Media.net offers a variety of pre-set ad unit templates to choose from and the ability to customize the colors further.
Usage samples / examples
The colors can be adjusted on a per-unit basis, so you can test
having some ad units blend in to the design & use higher contrasting
colors on other ad units. If your site has enough scale the Media.net
team can also help you split test different colors. Another useful ad
integration strategy Media.net allows & recommends is the creation
of jQuery sticky ads which help keep ads in view as a person scrolls
around a page, helping the ad units stand out.
responsive ad units
In addition to the above standard ad unit sizes, Media.net also has options to enable mobile anchor ads & even interstitial ads on mobile devices.
In addition to the above standard ad unit sizes, Media.net also has options to enable mobile anchor ads & even interstitial ads on mobile devices.
Publisher Interface & Reporting
Media.net has put a lot of thought into usability and detailed
reporting. Creating new ad units only takes a minute or two and posting
the ad code into your site is just as quick.
Publishers can login to their accounts at the Media.net homepage and
view stats 24 hours a day. Currently the dashboard does not offer CPC or
click reporting, but report impressions, RPM and estimated revenue.
They report live impression traffic stats in real-time on the welcome
screen, but earnings stats are typically updated early on the next
morning. In addition to account-wide reporting, their interface allows
you to drill down into reporting on a per-site or per-unit basis.
Other FAQs
- minimum traffic: none, but they tend to be more likely to approve sites which are already approved in other tier 1 networks and/or obviously have a strong traffic footprint
- prohibited topics: illegal drugs, pornography, violence, other illegal activities
- support: you may contact them via email pubsupport@media.net or phone 415-358-0886
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