Being mainly based in the Los Angeles, the Triton digital is actually an advertising company which is also dealing with digital audio technology. Though it was formerly known as Triton Media Group, it was founded by Neal Schore and Mike Agovino in August 2006. Currently, the Triton Digital is owned by Vector Capital.
Being the technical backbone audio advertising market, it is satisfying the needs of clients since 2006. Both audiences, as well as revenue, can easily be built by the live as well as on-demand publishers due to the presence of the advanced technology of this ad network.
How’s it for Publishers:
- Being an end to end digital solution to focus on optimized streaming service, it will surely provide an enhanced experience for both the advertiser as well as publishers too.
- The presence of different player options makes it suitable for any level of software development.
- Comprehensive measurement, as well as real-time counting, helps to gather you sufficient knowledge about the third party.
- The specially customized ad-platform helps to increase monetization for both the live as well as on-demand content. The features of this ad platform include Ad Trafficking, Multi-Dimensional Targeting, Campaign Management, Media Buying API & Forecasting etc.
- Efficient audio management system always helps publishers to gain more revenue.
How’s it for Advertisers:
- The audio ad exchange, a2x® provides efficient buying solution for audio which benefits advertisers a lot.
- The list of publishers of this ad-network includes several reputed publishers like Bloomberg, MLB, CBS etc. whom you can trust without any doubt.
- Advance tracking, as well as precise targeting, is the main key to the success of this ad-network. The targeting method of this ad network is mainly based on the format, geography, genre, demo, 1st & 3rd party data etc.
- This ad-network is also compatible with the Digital Audio Ad Serving Template (DAAST) specification which ensures quick ad delivery, reporting as well as execution over a wide range of devices.
Hope this Triton Digital Review will be helpful for both publishers and advertisers. In case you have used it before, please share your experience with us in the comment section beow.
Headquarters 15303 Ventura Boulevard Sherman Oaks, CA 91403.
pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files